Summer rental boom: Italy reports surge in holiday bookings from the UK and US

Summer rental boom: Italy reports surge in holiday bookings from the UK and US

Sicily is set to be the top destination for vaccinated British and American holidaymakers this summer.

Italian tourism is set for a major revival this summer, as industry experts say the country’s short and medium-term holiday rental market is experiencing a boom – mainly thanks to bookings from vaccinated Brits and Americans.

“The numbers tell us that the economic impact of massive vaccination campaigns is very concrete,” Stefano Bettanin, president of short-term rental property owners’ association Property Managers Italia, told Italian newspaper Corriere della Sera on Tuesday.

“We’re taking many bookings from Britain and the USA, and it is no coincidence that these are countries where the most vaccine doses have been administered,” he said. “Now people feel safer and want to travel again.”

Their booking data showed Sicily was by far the most in-demand destination for these visitors, closely followed by Puglia, which is especially popular among the Brits.

“In these areas, the average stay time is much longer, also because foreigners find prices lower than in their countries and the quality of life much higher,” said Bettanin.

Summer rental boom: Italy reports surge in holiday bookings from the UK and US

“This year the requests are for longer holiday periods, partly thanks to the possibility of smart working,” he added.

Italy has not confirmed the rules for vaccinated visitors this summer and has not yet confirmed when the travel restrictions could be relaxed. 

Many rules and restrictions remain in place in the country at the moment amid a still-high infection rate and a vaccination programme far slower than that in the US or UK.

However there are some positive signs for hopeful visitors, as the head of the European Commission said she expects that those who have been fully vaccinated against Covid-19 will be able to visit the EU this summer.

The Italian tourism industry has said it expects high revenues this summer – though the return of mass tourism looks unlikely, and booking data shows some changing trends.


While bookings appear to be flooding in for rural or seaside areas. Italy’s tourism-focused cities, normally thronged by more visitors than they can handle, are not getting as many bookings and are expected to struggle again this summer.

Rather than Florence, for example, nearby rural areas like Tuscany’s Chianti and Crete Senesi are thought to be experiencing a surge in popularity, 

A source: https://www.thelocal.it/